Why I Created Mindset Minutes — the full story
Before Avi trained women over 40, she was the woman who couldn't climb her own stairs.
For years, Avi ended every day putting herself last — raising three children, showing up for everyone who depended on her, quietly modeling her life after her own martyr mother, the supermom who never stopped.
Underneath it was a deep sadness. She couldn't play with her kids at the park. She couldn't do a cartwheel or cross the monkey bars. Some days she couldn't climb the stairs of her own home without getting winded. And the hardest part wasn't the weight — it was feeling she needed permission to care for her own body, her own health, her own happiness.
The 1:00 a.m. moment.
One night, everyone else asleep, she was still finishing the small, unthanked chores that somehow always remained. She bent to pick up a wet towel from the floor. And a thought hit her:
"I cannot live the next ten years like this."
It wasn't about the towel. It was about what it represented: everyone else settled, everything else handled — and Avi postponed until the end.
The long way around.
She got curious about taking a little back for herself. She looked for a single tool that put it all together. There wasn't one. So she pieced it together — a workout video here, a nutrition article there, her garage, a few friends, eventually a trainer. Over six to nine months she lost more than fifty pounds and changed how she saw herself. Years later, she completed a triathlon in 2026.
But here's the part that matters for you: with what she knows now, it could have taken three to four months — not nine. The extra months weren't a discipline problem. They were an access problem. She had all the information. What she didn't have was the sequence — the thing that tells you what to do in the moment, so you're not rebuilding the whole plan every time life knocks you off course.
That realization is the seed of everything else — and later, the philosophy of her book: You belong on the list too. The book named the problem. Mindset Minutes closes the gap the book couldn't: the small, in-the-moment reset she wishes she'd had at 1:00 a.m., years before she figured it out the long way.